Deckers Brands named Robin Green as the new president of Hoka, effective immediately. Green will also serve on the company’s executive leadership team, reporting directly to company President and CEO Dave Powers.

The company said Green has an extensive track record of leading and operating complex global businesses while delivering transformative results and brand growth, most recently as global VP of men’s running and fitness for Nike, Inc. Green will lead Deckers’ Hoka brand, focused on delivering continued growth, further expanding on consumer and athlete connections and accelerating product innovation across the global marketplace.

Green started her running industry career at Fleet Feet, Inc. in Sacramento, CA in 2002 after working as a portfolio accountant at Barclays Investment Bank. Her position with Nike began in 2006 as a member of its running pacer team working with specialty accounts. She joined Nike’s Beaverton team in 2008 as an associate product line manager for global running and then moved up through positions with increasing responsibility and scope until her most recent position.

“Robin is a strong leader with a demonstrated ability to develop and execute multi-year strategic, growth-driving initiatives for global performance businesses, and I am eager for her to leverage that expertise as part of Deckers,” said Powers. “Hoka is in its strongest position to date, and I am confident in our ability to continue its positive momentum with Robin at the helm. Together, we will focus on continuing to expand consumer awareness of Hoka, maximizing and scaling our product offerings and accessibility, and eclipsing the exceptional revenue milestones hit over the last year.”

Green said, “I am thrilled to join Deckers and lead the dedicated Hoka team to further unlock the potential of this outstanding brand. Hoka is delivering market share gains and record results at unparalleled levels for our industry, and we will continue to execute on the incredible growth opportunities ahead. I am confident in our ability to build on the Hoka brand’s commitment to product innovation excellence, capitalize on our growing global consumer demand and brand loyalty, and optimize for marketplace management and growth.”

Images courtesy Fleet Feet and Robin Green/LinkedIn