Nike signed a 10-year deal to become the official outfitter of Auburn University’s athletic teams, beginning July 2025. Nike replaces Under Armour, which had supplied Auburn since 2006.
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EXEC: Citi Survey Finds Adidas’ Brand Perception Catching Up to Nike
Citi Research’s latest quarterly Global Sporting Goods Survey found that Nike out-ranked Adidas in terms of intent to purchase and is the athletic brand consumers perceive as the most innovative in North America. However, Adidas tied Nike for the highest Net Promoter Score (NPS) among athletic brands in June, highlighting the popularity of Adidas’ Terrace franchises
Nike Forcing SurfStitch Into Liquidation
Nike claims SurfStitch owes it $237,760 and is demanding that the company be placed into liquidation. Edwin Narayan and Domenic Calabretta, from Mackay Goodwin, were appointed as administrators earlier this month to sort out the retailer’s finances.
EXEC: Nike Inc. CEO Expects $1 Billion Hit from Tariffs; Sees Turnaround Progressing as Planned
Nike, Inc. continues to face headwinds in its turnaround efforts, including an estimated $1 billion hit from tariffs. However, the company’s first-quarter guidance came in better than expected. Nike officials told analysts that its steps to reengage wholesale partners are paying off, with holiday bookings up. Shares of Nike in mid-day trading Friday, June 27, were up about 17 percent.
Nike, Inc. Beats Wall Street Estimates for Q4 Top- and Bottom-Line Declines
While the company produced a beat on both the top- and bottom-line consensus Wall Street estimates for the period, many analysts appeared more interested in the fiscal 2026 full-year guidance, which was not provided in the initial release of Q4 and full-year figures.
Nike, Inc. Nominates Former Lego CEO for Board Seat
Jørgen Vig Knudstorp, former president and chief executive officer of the Lego Group from 2004 to 2016 and current deputy chair of the Lego Foundation, is expected to replace Cathleen Benko, a former Deloitte executive who is retiring from the board.
EXEC: Wall Street Remains Skeptical of Any Nike Recovery in Fiscal Q4
Analysts expect Nike, Inc. will meet or exceed conservative guidance when it reports earnings for the fiscal fourth quarter ended May 31 on Thursday evening, June 24; however, results will again be well below year-ago levels.
Nike Settles Lawsuit with “The Shoe Surgeon” Over Trademark Infringement
The case, which began in 2024, centered on the practice of custom designer Dominic Ciambrone, also known as The Shoe Surgeon, deconstructing Nike shoes and rebuilding them as luxury customizations.
Nike Board Member Plans to Retire from Board
Cathleen Benko, a former leader in Deloitte’s “Digital Giants” practice, plans to retire as a member of Nike’s Board of Directors, effective as of the company’s 2025 annual meeting of shareholders.
Report: Nike to Delay Launch of NikeSkims
Reuters is reporting that Nike’s launch of its planned NikeSkims activewear brand in the U.S. has been delayed as the two companies work to get the product right, according to a company spokesperson.
EXEC: Nike Faces Needham Price Target Cut on Slow Recovery
Needham analysts trimmed their price target on Nike to $66 from $75 amid ongoing weakness in brand momentum and a slower-than-expected path to recovery. Needham’s Tom Nikic wrote, “NKE still faces headwinds from rationalizing over-supplied product franchises (Jordan, Dunk), brand heat still appears to be lukewarm, and they now have tariffs to contend with as well.”
EXEC: Academy’s Chief Merchant Talks Jordan Launch, Nike Brand Success, Tariff Disruption
Following the retailer’s first-quarter results report, Academy’s EVP and Chief Merchant Matt McCabe added more highlights from the business, including the promise to introduce the Jordan brand, a strong response to expanding Nike product and market share gains among higher-income households.
Nike Appoints Director, Waste & Circularity
Alice Hartley was previously director of circularity at Under Armour after spending 11 years at Gap, Inc. as director of Product Sustainability and Circularity.
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EXEC: Academy CEO Sees Promising Returns from Improved Nike Allocations, Jordan Launch
First-quarter results missed analyst estimates and the retailer widened its full-year guidance due to potential inflationary pressures arriving this year. Management also shared many positive developments, including a healthy response to Nike product expansion and Jordan brand launch.
Nike Promotes Tony Bignell to Chief Innovation Officer
Nike has confirmed reports that Tony Bignell, VP of men’s sport performance footwear, has been promoted to chief innovation officer. He replaces John Hoke who plans to retire in October.
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