Paddlesports Retailer, the new trade show of the paddlesports industry, has seen a “tremendous return” from the paddle community since debuting its room incentive a week ago.

“The industry has jumped on the opportunity; being incentivized with free lodging is huge for the retail community,” says Paddlesports Retailer manager Marcus Shoffner. With over 75 percent of the room block accounted for, Paddlesports Retailer is encouraging retailers to move quickly to capitalize on the incentive.

 Buyers that register for the show and book lodging within the designated room block will be given a hotel credit of up to $129 per night for three nights, with a limit of one room per store. To complete the registration, email confirmations to

 The inaugural event debuts August 29 – September 1, 2017 in Madison, Wisconsin at the Alliant Energy Center. For more information about how to qualify for the incentive, visit

 Photo courtesy Paddlesports Retailer