Pacific Sunwear of California named Christine Lee as its senior vice president and general merchandise manager of juniors merchandising and design.

Prior to Pacific Sunwear, Ms. Lee spent nearly 20 years with
specialty retail company Urban Outfitters working her way from Sales
Associate to General Merchandise Manager of Women’s Apparel and
Accessories, as well as Urban Renewal and Design. In this role she
drove merchandise trends, new concepts and key item decisions for a
$300 million business.

A native of Michigan, Ms. Lee studied psychology, receiving a bachelor of arts from the University of Michigan.

will lead all aspects of buying, design and merchandising for the
juniors apparel and accessories offered in the company’s nearly 900
PacSun stores and through

“Christine’s expertise in fusing customer insight, fashion trends and
brands will enable us to create excitement in our stores and a stronger
connection to our female customers,” said Gary Schoenfeld, president
and chief executive officer. “With her previous successes in growing
both apparel and accessories, Christine will be instrumental as we
re-establish PacSun as a favorite destination for fashion, brands and
California-inspired product.”

Last month, PacSun hired Robert Cameron, a former Levi Strauss & Co. executive, as senior vice president of marketing.

Schoenfeld, who earlier ran Vans before its 2004 sale to VF Corp., is looking to revive Pacific Sunwear by playing up big surf brands such as Volcom, Quiiksilver and Billabong.