Sanuk Launches Global Brand Campaign
Sanuk, a division of Deckers Brands, announced the launch of its multi-platform, global marketing campaign titled, “Always…Sanuk.” Rolling out in April, the campaign is an evolution of the brand's 2014 campaign aimed at educating the consumer about t
Patagonia Film Illustrates Brand’s Growing Activism
Patagonia released The Fisherman’s Son, a new 30-minute film chronicling a Chilean man's struggle to preserve his favorite surfing spot, in an illustration of the brand's own broadening environmental activism…
Filson and Keen Honored by The Conservation Alliance Grantees
Filson, Juniper Ridge, and Keen have been named the winners of The Conservation Alliance Outstanding Partnership Award for 2015. The award recognizes member companies that go above and beyond in building relationships with Conservation Alliance grantees..
AAFA American Image Awards Draws Star-Studded Crowd
The 37th Annual AAFA American Image Awards, hosted by actress Debi Mazar, drew nearly 400 industry executives and celebrity supporters…
Turtle Fur Donates $10,000 to Nepal Earthquake Relief
Turtle Fur has made an initial donation of $10,000 to aid in relief efforts for those affected by the recent earthquakes in Nepal…
Body Glove to Sponsor Nolan Rapoza
Body Glove added Nolan Rapoza, the 17-year-old amateur surfer, to its ambassador team…
Big 5 Sees Sales Bounce Back, Net Improve in Q1
With sales picking up in March with the arrival of seasonally spring weather, Big 5 Sporting Goods Corp. reported first-quarter earnings reached the higher end of its guidance…
Life Fitness Sees Modest Growth in Q1
Brunswick Corp. reported sales in its Fitness segment, which includes Life Fitness and Hammer Strength equipment, rose 3.1 percent in the first quarter to $185.6 million and advanced 6 percent on a currency-neutral (c-n) basis…
SUP Industry to Participate in OR Summer Market and Surf Expo
The StandUp Paddle Industry Association (SUPIA) has reached an agreement to exclusively endorse and participate in Surf Expo’s two annual shows and Outdoor Retailer’s Summer Market…
Shimano’s Q1 Boosted by Cycling Momentum
Boosted by healthy cycling gains in the U.S. and Europe, Shimano Inc. reported revenues in the first quarter climbed 29.5 percent to ¥98.0 billion ($823 mm)…
West Marine Q1 Benefits from Calendar Shift
West Marine Inc. slightly reduced its loss in the first quarter, to $10.3 million, or 42 cents a share, from $11.0 million, or 46 cents a year ago…
Brunswick’s Q1 Revenues Climb 14 Percent
Brunswick Corp. reported first-quarter revenues grew 10 percent, or 14 percent on a currency-neutral basis…
Scheels Plans First Colorado Store
Scheels plans to open its first Colorado store in Johnstown. The store is scheduled to open in spring 2018…
Iconix’s Q1 Earnings Improve
Iconix Brand Group Inc. reported earnings rose 5.1 percent in the first quarter, to $62.8 million, or $1.21 a share…
Adidas Partners with Spotify on Running App
Adidas has partnered with Spotify to launch Adidas Go, the first running app that uses iPhone’s accelerometer to instantly match a runner’s favorite music to their workout.
