Black Diamond, Outdoor Research, Osprey, Camelbak and Point65 are among the more than 400 brands from more than 20 countries that will exhibit at ISPO Shanghai July 2-4, according to show owner Messe München.
As of early May, reservations for more than 320,000 square feet of exhibition space outstripped ISPO Shanghai’s initial plan by 17 percent.
“The interest in ISPO Shanghai is proof of both the growing popularity of sports across Asia and the sports industries’ acknowledgement of the importance of this expanding market,” says Klaus Dittrich, Chief Executive Officer of Messe München, which owns the show.
Other kKey brands that have reserved space at the show include Mammut, Fjällräven, Feathercraft, Clipper, Epic, Bateau, and Adidas Swimwear, all from water sports, to LifeFitness, 2XU, CEP, Skins, and Power Balance from fitness.
A number of Chinese market leaders signed up, too, including Tittalon, Highland Camper, BlackDeer and Fire-Maple.
The EOG (European Outdoor Group), which has been endorsing the outdoor segment of ISPO Beijing, has also signed on to the Shanghai edition of the show.
“ISPO has always been the place where the sports and outdoor communities get together,” said Rolf Schmid, CEO of Mammut Sports and President of EOG, “and China is the market with the largest potential in this industry.”
Other partners include the World Federation of the Sporting Goods Industry (WFSGI), the SOG (Scandinavian Outdoor Group), Assosport, CCAGM (the Chinese association for department store managers), and Fitness China.
After the success of ISPO’s Village concepts at ISPO Beijing and ISPO Munich, ISPO Shanghai will also feature this innovative model and its focus on maximum brand visibility. The Running Village, which was particularly popular in Beijing because of the co-operation with local clubs, media, and events and a growing runners community will include a multi-brands running concept store with integrated workshops, training and forums.
Darren Bush to address Paddling & Watersports Village
At the Paddling & Watersports Village, which will also include forums and speeches by renowned personalities such as Nigel Foster and Darren Bush, the area will feature an indoor water pool for demos and product testing. An immersive experience will greatly enhance the show for both visitors and exhibitors.
ISPO Shanghai also recognizes the link between action sports and street fashion and the importance the latter has to diversifying retailers. For this reason, they have integrated Action & Sportstyle into a single Village, designed with a 200sqm showroom featuring all the hottest products and artwork from this highly creative field of sports.
ISPO held the ISPO Academy China Tour from May 11 to 22. This two-week tour visits four key cities across China and underlines ISPO’s intention of supporting and educating local sports and outdoor retailers. Subjects covered by the seminars include “Knowhow transfer for sports and outdoor retail in China the development of the European retail market;” “China outdoor market analysis,” “Branding and pricing” and “How to use new media to boost sales.”
