SGB Outdoor

Shave and a Haircut for BackCountryStore.com

BackcountryStore.com has changed its name to Backcountry.com and re-launched with a new fresher look. Other than the name change, it is business as usual at the Heber City, Utah based online retailer. For the past seven years Backcountry.com has been post

The New Cannondale Gets a Makeover

With the start of the ’04 cycling season, Cannondale has unveiled a new corporate look and tag line that will be featured on all of its advertising, packaging, web sites and other promotional materials. Cannondale’s new tag line and look were officially u

Schutt Sports Back on Base with the SEC

Schutt Sports, the Official Base Supplier of Major League Baseball, is partnering with the Southeastern Conference for their 2004 baseball and softball tournaments. Now in its sixth year of involvement with the SEC, Schutt supplies on-field products for

Billabong Launches New Brand

Billabong announces the launch of a new brand: Honolua Surf Co., which will commence as a stand-alone wholesale company separate to the Honolua Surf Company retail division. The Honolua Surf Company retail division will remain the same and continue as a r

Pacific Sunwear Completes Stock Buy-Back

Pacific Sunwear of California repurchased an aggregate of 2,223,700 shares of Pacific Sunwear common stock in the first quarter at an average price of $22.483, for approximately $50.0 million. These repurchases complete the authorization made by the compa