
EXEC: Inside Birkenstock’s Growth Plans
In its IPO prospectus, Birkenstock said it sees “ample whitespace to continue growing the Birkenstock brand” by raising brand awareness, production capacity expansion, core and new product portfolio innovation, and a continued DTC shift.

Deloitte Forecasts Softer Holiday Sales, Double-Digit E-Commerce Growth
Holiday sales in the U.S. are estimated to grow 3.5 percent to 4.6 percent between November and January, slowing from the 7.6 percent increase seen in 2022, according to Deloitte’s annual holiday retail forecast. The moderation reflects less inflation but also weaker consumer spending.
Yamaha U.S. Marine Appoints Customer Experience Division Manager
Jason Berry is now responsible for leading and supporting Marine Field Service and call centers for Outboard, WaterCraft, Bennett, and Siren. Berry first joined Yamaha in 2005.

Nordstrom, Inc. Promotes Three to Key Leadership Roles
The retailer promoted Jamie Nordstrom to chief merchandising officer, Fanya Chandler to president, Nordstrom Stores and Gemma Lionello to president, Nordstrom Rack.

Lululemon Athletica Appoints New Board Member
Shane Grant has been the group deputy CEO, CEO Americas, and EVP of dairy, plant-based and global sales at Danone, a global food and beverage company, since January 2023.
Cardo Systems Names Sales Manager for U.S. and Canada
Cardo Systems, known for its Bluetooth communication systems for motorcycle, ski and cycling helmets, named Erika Gurnett as its new sales manager for Outdoor Sports in the United States and Canada.

Timpanogos Hiking Co. Opens First Brick & Mortar Store in Provo, UT
A Utah native, Timpanogos Hiking Co. Founder and Owner Joseph Vogel said he started the business as a side project while still living in Massachusetts, where he was a professor.

Big Bear Mountain Resort Adds $12 Million in Upgrades for Season
After a historic winter that saw record-setting snowfall and Snow Valley joining the Big Bear Mountain Resort family, the company is making the investment across its three mountains—Snow Valley, Snow Summit and Bear Mountain.

EXEC: Birkenstock Files for IPO
Birkenstock Holding filed for an initial public offering with the U.S. Securities and Exchange Commission. The filing shows revenues increasing to €1.24 billion ($1.33 bn) in FY22 from €727.9 million in fiscal 2020, a 31 percent two-year CAGR (compound annual growth rate).

Helly Hansen, SportChek Parent Prices Private Placement Notes Offering
Canadian Tire Corporation, Ltd. intends to use the net proceeds from the offering and sale of the Notes for the repayment of short-term borrowings and general corporate purposes.

Outdoor Writers Association of America Honors Key Members
OWAA selected six association members as recipients of the organization’s most prestigious awards. The honorees were announced at the OWAA’s annual conference in Gulf Shores, AL.
Lazydays Holdings Files S-1 for Rights Offering for Shareholders
The net proceeds of the offering will be used for company growth initiatives including acquisitions and new business development activities and general corporate purposes, which may include repaying or refinancing existing or future debt facilities.

Rocky Brands Sees Newly Hired CFO Resign and Exit
SVP, Chief Financial Officer and Treasurer Sarah O’Connor has resigned from her position with the company, effective immediately. She joined the company in mid-February.
Cardo Systems Names New N.A. Sales Manager for Outdoor Sports
Erika Gurnett will be tasked with overseeing and building awareness with outdoor specialty retail stores, buying groups, national accounts, and e-commerce platforms across the U.S. and Canada.
Nordstrom Rack to Open New Store in San Diego
With this new location opening in Fall 2024 and to other announced store openings, Nordstrom will operate 68 Nordstrom Rack stores, 22 Nordstrom stores, 5 Nordstrom Locals, and one asos | Nordstrom in California.