SGB Outdoor

POC Appoints Cycling Industry Vet as New CEO

POC, based in Sweden, has appointed Derek Bouchard-Hall as CEO. Before joining the helmets, eyewear, protection, and apparel manufacturer, Bouchard-Hall was CEO of Assos, president and CEO of USA Cycling and the director of International at Wiggle.

SRAM Makes Two Key VP Appointments

Chicago-based bicycle parts manufacturer SRAM promoted Lisa Peppel from quality engineering manager to VP of quality, replacing Otis Hayes, who has led the department since 2016. SRAM also promoted Joe Chung to VP of its IT department.

Grundéns Hires New CEO from Rapala

The producer of fishing apparel and footwear hired Nicolas Cederström Warchalowski as chief executive officer. Most recently, Warchalowski was the CEO of Rapala, the sport fishing company.

Cascade Designs Names New VP of Human Resources

The company hired Minor Harris as VP of human resources, working from the company’s Reno, NV office. Harris will oversee all facets of HR to “ensure that the right people are in place” to develop, design and manufacture the company’s recreational product lines.

Summer Occupancy at Western Mountain Destinations Running Down

After a strong winter season and with two months to go, summer bookings and occupancy at Western Mountain destinations the summer of 2023 will likely finish down slightly from last year,  but will still come very close to meeting the revenue record set last summer, according to most recent monthly Market Briefing released by DestiMetrics.

PeopleForBikes Appoints First Chief Marketing Officer

PeopleForBikes hired Jose Maldonado as chief marketing officer. Maldonado started with the U.S. bicycle industry trade association and national advocacy nonprofit in October 2019 and recently returned to lead strategy and other key marketing functions.