Walls Brands Hires Backbone Media to Help With Repositioning
Walls Brands has hired active lifestyle agency Backbone Media to manage its communications strategy and public relations outreach for its workwear and hunting apparel brands Walls Outdoor Goods, Big Smith, 10X, Liberty and Duxbak brands…
Report: Adidas Displaces Nike at University of Miami Hurricanes
Adidas has displaced Nike as the apparel and merchandise licensee and uniform provider for the Miami Hurricanes, according to two South Florida newspapers. Citing anonymous sources, the Sun-Sentinel and Palm Beach Post reported Monday that the University
Russell Athletic Presents Fight Like Dylan Award
Russell Brands, LLC announced Shoreham-Wading River High School as the recipient of the fourth annual “Fight Like Dylan Award,” which honors the courageous life of Dylan Rebeor, a high school football player who lost his battle with cancer an
Under Armour Launches UA Record
Under Armour unveiled UA Record, the latest addition to its comprehensive health and fitness network, at the Consumer Electronics Show in Las Vegas. Members can invite up to 20 friends within their network to compete in customized health and fitness chall
Coach to Acquire Stuart Weitzman
Coach, Inc. has signed a definitive agreement with private equity firm Sycamore Partners to acquire Stuart Weitzman Holdings LLC, a leading designer and manufacturer of women's luxury footwear. The transaction will complement Coach’s current le
Upbeat Outlook for 2015: Execs Speak Out
With the economy improving and a health & wellness trend providing a boost for most categories, 2014 appeared to have turned out to be a solid to strong campaign for most companies in the sporting goods industry. What's up for 2015? Sports Executive
MassBike Names Executive Director
The Massachusetts Bicycle Coalition (MassBike) board of directors has named Richard Fries to serve as its new executive director after…
OIA Names Keynote Speakers for Sustainability Conference
Marc Dorfman of Biomimicry 3.8 will kick-off the third Outdoor Industry Association (OIA) Sustainability Insights Conference scheduled to take place on Tuesday, Jan. 20, just prior to the start of Outdoor Retailer Winter Market 2015. The one-day conferenc
FDRA Boosts Lobbying Team, Vows to Push Harder for Tariff Reforms
Footwear Distributors and Retailers of America (FDRA) has hired former U.S. Representative Sue Myrick as its key policy strategist and Thomas Crockett as the association's director of government and regulatory affairs. Both Myrick and Crockett bring
Schoeller USA President Takes on Additional Role at Scottish Company
Schoeller USA President Tom Weinbender is now also working as an associate for the Scottish firm Halley Stevensons…
ATK Sets Exchange Ratio for Vista Outdoor Spin-Off
Alliant Techsystems Inc. (ATK) board of directors has established the distribution ratio for the previously announced spin-off of its Sporting Group business to ATK stockholders as a newly formed company called Vista Outdoor Inc. Vista owns the Bushnell o
Fulfillment by Amazon Sellers up 65 Percent in 2014
Amazon said the number of sellers adopting the Fulfillment by Amazon (FBA) service grew more than 65 percent year-over-year worldwide in 2014 and that FBA units shipped worldwide grew more than 50 percent year-over-year during the 2014 holiday season…
Under Armour Hires PR Firm to Target Outdoor and Action Sports
Under Armour, Inc. is partnering with Charleston, SC-based public relations firm Groundswell PR to represent its Outdoor Performance Division products. The global athletic performance gear company has appointed Groundswell to oversee its editorial and med
Dorel Recreational/Leisure Rebrands as Dorel Sports
Dorel Industries Inc. kicked off the New Year by renaming its Recreational/Leisure segment Dorel Sports and announcing a number of hires and promotions at the Connecticut-based business, which owns Cannondale, Schwinn, GT, Mongoose, Sugoi and Caloi bicycl
ExOfficio Names VP of Design and Product Development
ExOfficio has appointed Julie Snow as its new vice president of design and product development, where she will play a key role reinforcing the brand’s position as the global leader in adventure travel apparel…
