Denver’s Freebird Closing 14+ Stores; Shutters Headquarters
Freebird, a boot retailer based in Denver, has exited its corporate headquarters in Cherry Creek, laid off staff and is closing at least 14 of its 20 stores as it seeks a buyer. Freebird would close another four stores on Monday, June 23, failing to find a buyer.
Brixton Names New President
Colleen O’Neill, formerly at Hybrid Apparel, was appointed president. She succeeds CEO Seth Ellison, who is retiring. Altamont Capital Partners owns Brixton, a lifestyle brand with roots in surf and skate, based in Oceanside, CA.
Report: Lululemon Laying Off 150 Support Center Jobs
The job cuts come as Lululemon on June 6 reported first-quarter earnings that topped guidance but trimmed its earnings guidance for the year as proposed tariffs threaten the company’s supply chain.
EXEC: Koroyd, Smith, and Burton Settle U.S. Patent Dispute with Exclusive Patent License Agreements
Under the settlement terms, WaveCel technology is now restricted to use solely by Burton in those licensed, redesigned snow sports helmets, and may not be offered, supplied, or integrated with any other brands or partners in the snow sports helmet market.
Marcus Lemonis Comes Out Strong in Favor of BBB RV Provision
Camping World Holdings, Inc. announced that it is taking a firm position in support of the RV loan interest deduction provision in the proposed legislation known as the Big Beautiful Bill.
Lazydays Holdings Completes Liquidity Build Events; Pays Down Debt
Under the terms of the transactions, Lazydays will retain approximately $14 million of proceeds resulting from the divestiture of certain non-core dealerships and associated real estate and repay roughly $15 million in non-floor-plan indebtedness.
Pura Vida Acquired by CriticalPoint’s Private Capital; Appoints New CEO
CriticalPoint’s Private Capital announced its acquisition of Pura Vida Bracelets from Vera Bradley Inc. Under CriticalPoint’s ownership and operational expertise, Ryan Heuser, co-founder and former president of Paul Frank Industries, has joined Pura Vida as the brand’s new CEO, effective immediately.
Survey: 84 Percent of U.S. Consumers Plan to Shop Amazon Prime Day in 2025
A consumer survey from RetailMeNot found that 84 percent of U.S. adults plan to participate in Prime Day this year, up from 81 percent in 2024. That number rises to 92 percent among those aged 45 to 60, while 88 percent of Millennials plan on shopping during the sales event.
VF Corp’s Debt Ratings Downgraded by Moody’s on Vans’ Turnaround Challenges
Moody’s downgraded V.F. Corp due to its need for significant continued operational initiatives to support the turnaround of its Vans business to profitable growth.
EXEC: OIA Study Finds Outdoor Stores Still Missing Emerging Casual Consumers
At a session this week at Switchback Spring being held in Nashville, Kelly Davis, director of research at the Outdoor Industry Association, highlighted new consumer research that shows the outdoor space remains fixated on “Core” consumers at the expense of reaching the more “Active” and “Casual” participants.
Perfect Moment Prelim Fiscal Q4 Results Show Small Sales Increase
Revenue for the full year declined 12 percent, reportedly due in part to one of the company’s largest wholesale customers, Matches Fashion, filing for bankruptcy. Alongside increased investment in leadership, infrastructure, and brand positioning, this had an adverse impact on operating results.
Authentic Brands Group Appoints Global Head, Marketplaces
Tim Derner, formerly of Amazon, was appointed global head of Marketplaces, effective June 2. Derner worked at Amazon for over a decade, most recently as director of Amazon Fashion and Luxury Stores.
The Dyrt: 2025 Best Places to Camp Regional Awards
Among all the campgrounds, parks, RV resorts, and dispersed areas in the U.S., these sites are some of the most popular regional picks in the U.S. from The Dyrt campers over the past year.
Chaco Honors Bob Marley with Limited Edition Z/1 Sandal Collection
The one love-Inspired Z/1 collaboration with Bob Marley’s family, takes its inspiration from the Jamaican singer, guitarist, songwriter, and pioneer of reggae. The collection also includes a matching dog collar and leash.
May Retail Sales Grow 3.0 Percent Year-Over-Year; SG Sector Grows 1.8 Percent
Total sales for the March 2025 through May 2025 period were up 4.5 percent (±0.4 percent) y/y. The March 2025 to April 2025 percent change was revised from up 0.1 percent (±0.5 percent) to down 0.1 percent (±0.2 percent).
