SGB Outdoor

Consumer Confidence Improves Again in January

The U.S. Consumer Sentiment Index improved by 2.1 percent in January compared to the previous month, coming in above analysts’ expectations, according to a preliminary report released by the University of Michigan. However, the figure plunged by 24.7 percent on an annual basis.

L.L.Bean Names CRO Greg Elder as Next Company President & CEO

Elder will begin to transition into the role in the first quarter as the company wraps its fiscal year in late February. Outgoing CEO Steve Smith will remain on board in an advisory capacity through March. Smith and Elder have worked closely together during the past decade as Elder held the VP, stores; VP, retail; and the CRO positions.

Yamaha U.S. Marine Business Unit Continues to Shuffle Leadership Roles

The latest news involves the appointments of Bryan Seti to VP of the Yamaha Boat Business Unit and Ben Mallett to VP of Marine Development. Seti will oversee Yamaha’s Boat Business Unit, which includes G3 Boats and Skeeter Boats. Before joining Yamaha, Seti served as director of marketing at Diamondback Bicycles.

Authentic Brands Group Expands Eddie Bauer Partnership with Outdoor 5

Authentic, owner of Eddie Bauer, expanded its partnership with longtime licensee Eddie Bauer Outdoor 5, LLC (Oved) to manage e-commerce and wholesale operations, design, and product development for Eddie Bauer in North America, focusing on digital growth, while Catalyst Brands will continue to operate Eddie Bauer’s retail and outlet stores across North America.

EXEC: SGB 2026 Look Ahead — Outdoor Market Leaders (Part 2)

Vendors, retailers and trade association leaders in the outdoor space expect cautious buying stances from outdoor retailers to continue in 2026 amid trade and economic uncertainty, but still see outdoor enthusiasts prioritizing innovation, durability and sustainability as well as outdoor adventures. Insights from industry leaders at Grassroots, Gregory, Merry People, Sun & Ski Sports, SIA, Nemo Equipment, Tersus Solutions and more…

Walmart Adds Board Member

Walmart Inc. announced that Shishir Mehrotra, chief executive officer at Superhuman (formerly Grammarly), has been appointed to its Board of Directors, serving on the Compensation and Management Development Committee and the Technology and eCommerce Committee.

Accell Sells Vaan Nicholas to Velo-ce

Accell announced the sale of Van Nicholas, its titanium bike brand, to the Italian manufacturer Velo-ce S.R.L. Accell said the sale streamlines its portfolio, removes overlap, and ensures focus on brands with category depth, brand strength and geographic reach.

EXEC: SGB 2026 Look Ahead — Outdoor Market Leaders (Part 1)

Vendors, retailers, and trade association leaders in the outdoor space expect cautious buying from outdoor retailers to continue in 2026 amid trade and economic uncertainty; however, they see outdoor enthusiasts prioritizing innovation, durability, sustainability, and outdoor adventures. Insights from industry leaders at ASA, Coulée Coffee, OIA, Ocean Bottle, RVIA, Gordini, Nite Ize, Ketl Mtn., NBDA, NMMA, Zamberlan, and more…

EXEC: Osprey Still Posting Growth for Parent; Hydro Flask Slips Again in Q3

Helen of Troy, Ltd.’s Home & Outdoor segment, which includes Hydro Flask, Osprey and Oxo, reported sales declined 6.7 percent to $229.6 million, dragged down by Hydro Flask. Helen of Troy also said it now expects to show a companywide loss for the year due to the promotional climate, consumer trading down and the impact of tariffs.