Outdoor Research recently promoted long-time employee Geoff Potter to vice president of operations. Potter, who has worked in planning and operations for nearly 12 years, will oversee supply chain logistics, demand planning, retail operations, and information systems for the company.
“Geoff’s active involvement in the ongoing modernization of operations at OR reinforces his commitment to driving efficiencies at the company, and we are grateful to have him at the helm of our business operations,” said Outdoor Research President Roger Barton. “He’s proven he’s the right person to help lead the OR team to even greater efficiencies.”
Potter’s promotion comes on the heels of the company’s moves to shore up executive leadership. OR hired Felix del Toro in October as SVP of Product, and Chris King and Kat Schoewe were promoted to VP roles in marketing and product, respectively, in Spring 2023.
Potter said, “I’m grateful for the team I work with on the operations side of Outdoor Research and to be recognized with this new role. The business landscape is changing rapidly, and we are determined to stay ahead of the curve.”
Potter’s promotion follows the company’s moves to shore up executive leadership. OR hired Felix del Toro in October as SVP of product, and Chris King and Kat Schoewe were promoted to VP roles in marketing and product, respectively, in Spring 2023.
Photo courtesy Outdoor Research
