OrthoLite, the maker of insoles, announced the promotion of C.B. Tuite to chief sales officer as the company expands globally and identifies strategic opportunities. For the last three years, he previously served as the company’s senior vice president of sales and marketing.
In this new role, Tuite will lead the growth strategy while driving further expansion into new sales channels across multiple categories, along with managing the innovation and marketing of all new and existing comfort technologies. As OrthoLite further expands its collaborative efforts to create performance solutions for over 250 footwear brands, he will expertly oversee existing brand partnership support throughout the U.S., Europe and Asia.
“C.B.’s leadership qualities and guidance have been highly instrumental to OrthoLite’s continued success over the last few years and he has helped to further refine our strategic vision going forward,” said Glenn Barrett, CEO of OrthoLite. “We are thrilled to recognize C.B’s significant role in our management team and being an integral part of the company’s next phase of success.”
Tuite has over 25 years of sales strategy and execution experience within a variety of industries, offering an unparalleled track record to OrthoLite’s leadership team. Prior to OrthoLite, C.B. was the general manager of ECCO Shoes, the vice president of IGF Footwear, the director of sales at FGXI/Essilor and most recently he helped successfully launch Arccos as their vice president of sales.
“I am honored by this opportunity and proud to be part of our dynamic and innovative company,” said Tuite. “I look forward to supporting our team, delivering on our promises, and further elevating our brand partner’s overall experience with OrthoLite through our ongoing and collaborative efforts. The sales team’s dedication and expertise are well-positioned for continued growth and we have built a solid foundation to properly support our expansion plans.”
American-owned and operated, OrthoLite is a totally vertically integrated insole manufacturer as well as a chemical systems-house producing proprietary open cell polyurethane formulations. OrthoLite has sales offices in the United States, Vietnam, Asia and Europe, as well as manufacturing facilities in China, Vietnam and Indonesia.
Photo courtesy OrthoLite
