OrthoLite, the maker of open cell foam insoles, has partnered with Lacoste to enhance their upcoming Sport Active Collection for men’s and women’s footwear available in spring 2013. The new Lacoste Sport Active Collection evokes everything that’s cool, carefree and even more comfortable about the upcoming spring season, with its fresh preppy styles, retro pastels and bold and 90s inspired shapes. The entire collection will now feature high-performance OrthoLite insoles to ensure comfort in every stylish step.
With the inclusion of OrthoLite, the Lacoste Sport Active Collection will now offer the benefits of breathability, moisture control, anti-microbial properties and long-term cushioning.
“We are very excited to announce this partnership with Lacoste,” said Pamela Gelsomini, OrthoLite President. “With almost 80 years of sporting heritage, the brand shares OrthoLite’s vision to offer quality, comfort and high performance footwear products. By including OrthoLite in the collection, Lacoste will now offer its customers the best in customized technology and comfort, while still being cool and fashionable.”
“At Lacoste, we pride ourselves on offering a long and distinguished heritage of sport inspired products,” said Pierre Garnier, Global Creative VP of La Chaussure Lacoste. “Our consumers look to us for both style and comfort, and that’s the main reason why we chose OrthoLite. We’re able to merge a new level of enhanced comfort and performance with a stylish, contemporary look that ensures our customers’ feet look and feel smart at all times.”
Lacoste’s Sport Active Collection features a range of products for men, women and children. For Spring/Summer 2013, the key themes include Heritage Sport, Summer Camp and Just Add Water. All styles will feature OrthoLite insoles and will be sold globally via a network of boutiques and distributors.
