Orchid Advisors appointed Shaun Phelan as VP sales and marketing. Orchid said the appointment is one of many strategic hires that will expand Orchid’s offerings to include data-driven and consumer-focused products for the shooting sports industry. Phelan officially joined the company on June 15, 2020.
Jon Rydberg, CEO at Orchid Advisors, commented on Shaun ‘s appointment, “Over the last few months, Orchid has been developing new products that will address an unfulfilled technology niche inside of the firearm supply chain and with retail consumers. In preparation for their launch, we need strong and consistent marketing to build our presence in the marketplace. Shaun’s strategic thinking around branding, messaging, and product development will provide Orchid with a more consistent and increased presence that we need to grow our company.”
Over the last thirteen years, Phelan held leadership roles at Smith & Wesson that were focused on mastering consumer demand patterns in the handgun and sporting rifle segments. Most recently, he was the director of sales and marketing driving retail firearm sales both in-store and online. Previously, he was the brand manager for the M&P and Walther product lines.
Phelan said, “Orchid has built a strong reputation over the last decade as the most respected leader in the firearms operations and compliance space. I am excited to be part of the team that will lead the launch of the new Orchid products and services. I’m proud to join the experienced team that Jon has been assembled.”
Logo courtesy Orchid Advisors
