Orangetheory Fitness, one of the world’s fastest-growing fitness franchise brands, has selected Life Fitness as the preferred treadmill supplier for the company’s growing international business. The Life Fitness treadmills were custom-engineered to give Orangetheory’s members an intuitive, high intensity training interface and an ultra-comfortable running deck.
With close to 1,000 studios in the United States and Canada, Orangetheory Fitness is a leader in the boutique training space. Each Orangetheory class, taught by highly trained coaches, is an hour-long, heart-rate tracked, technology backed, full body workout that utilizes treadmills and other equipment to help members elevate their heart rate to the “Orange Zone,” or 84-91 percent of their maximum heart rate.
With this popular model, the business has seen rapid expansion, with revenue increasing by 137 percent in just three years.
“The Life Fitness treadmills will bring a new digital experience to our workouts,” said David Long, Orangetheory Fitness co-founder and CEO. “By integrating our software with their API, Orangetheory has the ability to continually customize the exerciser experience through software updates to the connected cardio machines.”
“As we quickly expand our international business, we’re happy to name Life Fitness our supplier of choice as we bring Orangetheory Fitness workouts to every corner of the world.”
Through Life Fitness’ open architecture, Orangetheory has the flexibility to adjust the user experience as frequently as needed on the treadmill’s 21-inch Discover SE3 HD digital touch screen. The architecture also provides the critical capability of quickly changing language and measurement units, enabling Orangetheory to scale its business to any country in the world. Additionally, with Halo Fitness Cloud, each studio can monitor usage and proactively track maintenance tasks for its connected treadmills.
“Orangetheory Fitness’ rapid success is a testament to the engaging workout experience it provides for everyone that walks through their doors,” said Jaime Irick, president of Life Fitness. “By choosing our platform for their global expansion, Orangetheory now has the capability to continuously grow and evolve that user experience to keep members motivated and coming back for more.”
He added, “Our vision is to be the platform that connects the world to fitness, and we are thrilled that vision aligns with the unique experiences that the Orangetheory Fitness team wants to bring to its members.”
