Oofos has hired Erin Flynn as its new head of sales. She is a 20-year veteran of the athletic footwear industry.
“Erin brings broad experience to her new role, having held senior level sales positions with several global athletic brands as well as leading strategy for some key industry growth opportunities,“ the company wrote in a release. “She rose quickly through national account management positions at Adidas and Fila and later moved into sales leadership at Saucony. Erin has achieved record-setting growth outcomes as both a leader of a sales force and a key account sales manager, helping to launch several industry-defining product stories.”
More recently, Flynn reportedly spent the past several years working with running and outdoor brands, specialty retailers and industry organizations, including the Running Industry Diversity Coalition, several of the World Marathon Majors and global events on key areas of growth and culture.
Her primary areas of focus included increasing and diversifying the industry’s global consumer base, creating inclusive organizations, leveraging emerging technology to expand consumer relevance and boost ROI, and identifying new go-to-market strategies in the wholesale, retail and e-commerce space.
“Oofos embodies what it means to be a leader,” Flynn said. “By pioneering a category that’s disrupting the footwear industry, setting the standard for product innovation to fuel active recovery for athletes and the broader population, and living a brand ethos that positively impacts millions of lives through initiatives such as Project Pink and the Pan Mass Challenge, Oofos demonstrates every day that profits and purpose truly can co-exist.”
The company said Flynn’s range of experience will allow her to “bring a unique perspective to our business and culture.”
“We are excited to bring someone of Erin’s experience, character and history of success in to lead the OOFOS sales organization,“ said Dave Mischler, COO of Oofos. “Under Erin’s leadership, I have complete confidence the Oofos brand’s premium presence and growth will accelerate with both our current and future retail partners. We look forward to having her join our strong sales team already in place.”
Images courtesy Oofos
