ONeill announced the extension of its partnership with international supermodel Elyse Taylor through 2012. In addition to serving as the international face of ONeill in all advertising and marketing campaigns, Taylor will represent the brand at special events worldwide and assist in the design of a new exclusive swim collection, ONeill by Elyse Taylor.
Taylor make her first international appearance for ONeill as a judge at ONeill’s “One Way Runway” event on June 9th in Ibiza, Spain. As part of a high profile panel of judges, Taylor will judge twelve finalists modelling ONeill’s new technically advanced Superkini, a bikini with 200 percent more grip than a standard bikini. To demonstrate the Superkini’s function, finalists must jump off the end of a One-Way Runway, situated on a cliff overlooking the ocean, to win the ultimate prize package. The competition, launched on Facebook in April, has already attracted over 45,000 returning visitors, over 1800 entries across the world, and over 32,000 votes for model favorites.
“After working with Elyse over the past year in the U.S., we couldnt be more excited to have her on board on a global level,” said Cedar Carter, director of marketing for ONeill Girls. “Her signature collection is absolutely beautiful. She is a truly talented individual and we cant wait to see what the next year brings.”
