Swiss performance brand On has updated its strategic priorities during its Investor Day at On Labs in Zurich, Switzerland. The update comes two years after the company’s IPO and follows the successful execution of its growth strategies presented during the listing process, 

As a part of the event on Wednesday, October 4, On announced its three-year (FY 2026) financial targets and introduced the strategic building blocks to support the company’s next growth stage.

On intends to double its expected 2023 net sales by 2026 while increasing its adjusted EBITDA margin to at least 18 percent over the same timeframe. That said, On is further setting out to build the foundation for a much bigger company in the future, with the long-term ambition to create the most premium, global sportswear brand.

For more details about the On Investor Day event, including the co-founders’ commentary about brand awareness share, fiscal year guidance and their three-year targets, go here:

EXEC: An Inside Look at On as Company Builds a “True Sportswear Brand”