OluKai signed on as the official lifestyle footwear sponsor of REI Outessa, three outdoor adventures designed to connect women with the outdoors in a supportive learning environment. Now in its second year, Outessa creates an environment for making new friends and lasting memories.
As a longtime supporter of REI, OluKai plans to connect with the Outessa community of women and share the Anywhere Aloha message.
“The sponsorship of REI’s Outessa weekends falls directly in line with OluKai’s belief to live a positive, impactful life,” remarked Kerry Konrady, OluKai’s VP of marketing, “There’s no better way to do that than spending time in the outdoors, and challenging yourself through adventure, immersed in a community sharing the Aloha spirit.”
“Last year, REI Outessa was a transformational experience for hundreds of women. We are excited that OluKai has signed on to provide their premium footwear for the events. Together with OluKai and other partners, we will help women tap into an emotional and profound connection to nature in her journey to live a life outside,” said Sally Johnson, the events manager for REI who helped create the Outessa series.
Photo courtesy OluKai
