Oiselle has launched a new fabric efficiency program aimed at reducing its fabric waste. Industry-wide, it’s estimated that 10-30 percent of fabrics created for garment makers end up as waste. It’s a problem that has only increased as many apparel makers have embraced trends in fast fashion that frequently produce high quantities of low-quality garments at an ever-increasing frequency. Counter to this trend, and in keeping with its stance on premium quality, Oiselle is embracing a different direction.
Fabric Forward puts excess, first-quality fabrics back into the sewing line, within new designs, to help reduce waste. At the same time, the new styles provide limited edition offerings to a loyal following of customers and teammates.
Along with many other companies that are doing what they can to reduce their impact, Oiselle believes that being respectful of finite resources, building to last, and re-using existing materials whenever possible, are some of the ways the company can make a difference.
“What the world needs now is not more poorly made garments, but rather styles that stand the test of time. We’ve paired this mentality with the reduce and re-use ethos of Fabric Forward to try to reduce our impact as much as possible,” said Sally Bergesen, Oiselle’s founder and CEO. “There’s so much more work still to do, but it’s a step in the right direction.”
The first styles in its Fabric Forward Program were released at the company’s Née Day (Anniversary) Event.
Photo courtesy Oiselle
