Oiselle, an athletic apparel company dedicated exclusively to the needs of women, hired Megan Mackenzie Murray as its director of marketing.
Murray joins Founder and CEO Sally Bergesen, and President Atsuko Tamura, in designing the customer experience and leading multi-channel strategic growth.
Murray joins Oiselle after a career in marketing, most recently as Associate Director of Strategy at POSSIBLE, a global creative agency with headquarters in Seattle, where she led strategy for one of the network’s highest revenue and top growth accounts. In her tenure at POSSIBLE, she helped the firm accounts including Bacardi, Microsoft, and AT&T.
Prior to that, she held a leadership role at Havas Health, leading the digital group Havas Lynx as the VP of Strategy and Behavior Design.
“Running has played such an important role in my life. It’s been a vehicle for self-discovery, a practice of self-love, and an environment of learning and growth. When running, I feel both powerful and free. Connected to my tribe. Acknowledging both my value today and my potential tomorrow. Oiselle is a remarkable company because we go beyond celebrating the sport. We nurture and champion the relationships, experiences, and values that make it meaningful, and great. Helping Oiselle grow is a commitment to that mission and that relationship for all women in the sport,” says Megan.
Murray joins the company at a pivotal time and is tasked with building on Oiselle’s strong brand presence, introducing new channels for Oiselle to reach more female athletes, and more.
“Sally’s strategic brand vision and creative leadership coupled with Megan’s strategic marketing expertise is a unique mix of talent and skill that is going to be exciting for us,” said Tamura.
“In more ways than one, Oiselle is about team building, and fostering a sisterhood, inside and outside the company. Having Megan join us feels like landing a first round draft pick. Her professional background, her personal passion for athletics, and her art-meets-science marketing skills have already added to our momentum. I’m honored to have her join us at this pivotal time for the brand,” Bergesen added.
