When Outdoor Industry Association selected The SportsOneSource Group to develop and manage a new retail point-of-sales tracking system designed specifically for manufacturers and retailers in the active outdoor lifestyle market the trade association set in motion their vision for the delivery of the information needs and requirements of their membership over the next 10 years.
OIA VantagePoint powered by SportsScanInfo provides the active outdoor lifestyle market with the data, functionality and relevance to support its business objectives for the future faster, broader and with more depth. These three primary pillars of the SportScanInfo model provide members with ACTIONABLE information — not an autopsy of missed opportunities.
The Timeliness of Data is critical for today’s retailers and vendors to enable each to assess trends as they happen — not weeks or even months after the fact. Data is compiled and distributed weekly, generally with four days of the close of the retail week, providing the retailer with information they can react to — before the next weekend.
The Breadth of Data available for the U.S. market is achieved by the widest available group of reporting retail channels, from outdoor, running and snow sports specialty retail to full-line sporting goods, mid-tier department stores, family footwear stores and discount/mass stores. The categories covered in the data is the broadest available picture of products sold through outdoor specialty stores or outdoor products sold through all channels of distribution.
The Depth of Data is achieved through product/color/size data reported for every sale reported by our retail partners — down to the store level. Internet sales are generally reported for the location of the delivery of the product — not the origination of the sale — providing the user with the actual market opportunity for a region or DMA, regardless if was purchased at a brick ‘n mortar store or via the Web.
SportScanInfo has been providing point-of-sale data to retailers and manufactures in the sporting goods, footwear and apparel markets for over ten years. Members of the outdoor industry can now leverage the SportScanInfo reporting platform to gain visibility of retail sales from smaller, single store specialty retailers and specialty chain retailers to national footwear, sporting goods, department store and discount/mass chains.
OIA VantagePoint powered by SportsScanInfo will provide member benefit data access for all regular OIA members and offer expanded data services for those companies requiring more in-depth information on brands and products.
The SportsOneSource Group will be conducting two research seminars based on OIA VantagePoint data at Outdoor Retailer Winter Market on Friday, January 22 and Saturday, January 23, both scheduled for a noon session in Salon F at the Marriott across the street from the Salt Palace. The company will also be conducting demos at its booth at OR Winter Market adjacent to the OIA booth.
