Outdoor Industry Association (OIA), the trade association and catalyst for meaningful change for the outdoor recreation industry, promoted Beth Jensen to senior director of sustainable business innovation.

A member of the OIA team for over six years, Jensen has helped forge the path to sustainable business for its members, facilitating multiple topic-specific working groups as well as the overarching Sustainability Working Group – which, in partnership with the Sustainable Apparel Coalition, has been instrumental in developing the Higg Index.

“The hard work and dedication that Beth brings to her role on the sustainable business innovation team is evident in the sustainability resources and best practices OIA has been able to provide to the outdoor industry. From chemicals management to animal welfare and social responsibility to climate impacts on our businesses, she has led an impressive body of work at OIA,” said OIA Executive Director Amy Roberts. “We’re excited to see how Beth continues to build on the strength of sustainability, one of OIA’s three core pillars.”

In 2010, Jensen was the first full-time employee hired by OIA to focus solely on sustainable business and supply chain practices. She now enjoys the collaboration and efforts of several teammates in the Sustainable Business Innovation department at OIA, bolstered by a soon-to-be-hired program manager. She also provides input on regulatory issues related to OIA’s government affairs work.

“The OIA Sustainability Working Group has proven the viability of the pre-competitive, collaborative model to reduce the impacts of manufacturing outdoor products, and I am grateful to play a role in facilitating these efforts and driving meaningful change,” stated Jensen. “I feel fortunate to work alongside and learn from outdoor industry product and supply chain experts every day – truly global leaders in product sustainability, who are passionate about the outdoors and leaving the planet a better place than they found it.”

A Wisconsin native, Jensen has lived in Boulder, CO since 2004. She holds a bachelor’s degree from St. Olaf College in Northfield, MI and a Master of Business Administration degree from the University of Colorado at Boulder Leeds School of Business.