Newell Brands (NYSE: NWL) promoted Marmot General Manager Joe Flannery to senior vice president and general manager of technical apparel, which includes the Marmot and ExOfficio brands.

Flannery, who started with Marmot in January 2016, will lead all aspects of business for both brands moving forward. Brian Thompson, general manager of ExOfficio will remain in that role and report to Flannery.

In April 2016, the Marmot and ExOfficio businesses became part of Newell Brands, the new company formed with the completion of the combination of Newell Rubbermaid and Jarden Corporation. In his new position, Flannery will report directly to Rich Wuerthele, CEO of Newell Brands Outdoor and Recreation Division.

Over the past 20 years, “Flannery has been a key contributor to the success of leading brands in the outdoor, sporting goods and hospitality industries,” officials said. Flannery came to Marmot after serving as the president of Canadian Mountain Holidays (CMH), a heli-ski operator and also previously served as vice president of marketing at The North Face. Early in his career, Flannery gained footwear and lifestyle product experience at Adidas, working in Herzogenaurach, Germany and Portland, OR.

Flannery succeeds Mark Martin, who left the company at the end of 2016 after 21 years of service. “I’m completely energized and thrilled for the opportunity to lead these quality companies,” Flannery said. “Both are venerable and iconic brands which have led the outdoor industry in product innovation, durability and quality for decades.”

Flannery also noted, “As the outdoor industry evolves, both Marmot and ExOfficio are enjoying the investment and strength of Newell’s leadership and resources, which will drive product innovation and retail partnerships, supporting our commitment to exceeding our customers’ expectations.”

In addition to his outdoor industry background, Flannery is also an avid outdoorsman, enjoying alpine and backcountry skiing.

Photo courtesy Newell Brands