OGIO International announced the addition of Action to Sport (A2S) as the exclusive distributor of packs, motor sports and specialty action sports gear in Italy.
OGIO said A2S has a proven track record of working with other action sports brands similar to OGIO while dramatically growing brand awareness and sales in the country of Italy. “We are very excited to partner with A2S to execute our growth plans to grow OGIO in Italy, a market that appreciates both innovation and uniquely styled products for which OGIO is well globally known. In our experience, brand and distribution partners such as A2S, that have proven sales and marketing expertise and that live the action sport lifestyle, are most successful promoting the OGIO brand,” says OGIO Global VP Action /Professional/Sport Mark Kuryak.
Demand for quality action sport gear has increased exponentially in recent years, as sales of the OGIO brand attests. The company's bags and gear designed for adrenaline driven activities such as action sports have significantly grown in Europe over the past few years. Consumers increasingly are looking for OGIO in Italy and other European markets resulting from the strong awareness driven by its reputation for innovative and uniquely fashioned bags and gear, significant sports marketing involvement, and thanks to OGIO's regular appearance on MTV's popular stunt-riddled series, “Nitro Circus.”
“OGIO came to my attention because of its great international image and reputation for unique ideas and exceptional quality,” says Benni Bozano, president and owner of Action to Sport. “I love OGIO's novel approach to design and branding; they know how to transform each product category that they enter into something that people want and crave. It’s just the OGIO way!”
In addition to representing OGIO's action sports, duffel and work gear, Action to Sport distributes brands throughout Italy including Naish Hawaii, Flojos, Bula, and Kaenon. Approach Sports remains OGIO’s exclusive golf distributor in Italy.
