Nutrishop expanded its partnership with 24 Hour Fitness with plans to have approximately 50 Nutrishop franchised shops inside 24 Hour Fitness locations over the next four years.
In 2021 and early 2022, Nutrishop locations opened in 24 Hour Fitness clubs across California, Colorado and Texas. Future Nutrishop in-club locations include the San Diego and Los Angeles markets of 24 Hour Fitness clubs in Southern California.
Nutrishop and 24 Hour Fitness have also entered into an exclusive affiliate relationship that will create a joint e-commerce site of Nutrishop wellness products available online to club members and guests.
“We are beyond thrilled to collaborate with 24 Hour Fitness and broaden Nutrishop’s footprint within the nutrition, fitness and wellness industries,” said Bryon McLendon, founder and CEO. “Both of our brands are aligned in our deepest core values to help others live fit, healthy and happy lifestyles and become the best versions of themselves.”
The first in-club Nutrishop store was built in May 2021 inside 24 Hour Fitness Downtown Sacramento, CA followed by Laguna Niguel and Yorba Linda, CA. This year, Nutrishop in-club stores have opened inside 24 Hour Fitness Parker Arapahoe in Boulder, CO and 24 Hour Fitness McKinney in Texas. More Nutrishop locations are slated to open in Southern California 24 Hour Fitness clubs during the coming year.
“Our relationship with Nutrishop is important to us, particularly as the nation recovers from the stress of the past two years,” said Karl Sanft, CEO, 24 Hour Fitness. “Now more than ever, it’s a priority to become healthy for life. We’ve continued to build our business to offer members fitness experiences that are engaging, fun and offer plenty of program variety. Along with access to additional coaching support and wellness tools, like Nutrishop, we can help our members build their mind and body wellness over the long term, whether inside or outside of our clubs.”
