To help public and private shooting facilities jump start their recruitment and retention efforts, the National Shooting Sports Foundation (NSSF) said it will be awarding up to $500,000 in grants this year to ranges around the country.
This is the third year that NSSF has distributed funding to qualifying ranges through its Range Partnership Grant Program.
“These grants will help shooting range managers create new strategies to drive traffic to their facilities and, in turn, benefit the future of our sports,” said Chris Dolnack, NSSF senior vice president. “Research tells us that millions of Americans would like to try shooting, and the place to get started is at one of the thousands of ranges across the country.”
The projects funded by the grants will also serve as pilot programs, which, if successful, can be used by other facilities.
“The best way to increase participation is to enhance and promote shooting opportunities at the local level,” said Melissa Schilling, NSSF recruitment and retention manager. “We're looking for unique proposals that move the needle on recruiting new shooters, attracting lapsed shooters back to the range and increasing opportunities for active shooters.”