The National Sporting Goods Association (NSGA) has produced reports for its members that analyze sporting goods retail businesses and examine ways to improve the sporting goods retail experience.

The two reports, “Retail Audit Insights” and “Guide To A Better Retailing Experience,” are the result of NSGA partnering with retail expert Matt Nurre, the president of Retail Design Source, Inc., who spoke at the NSGA Management Conference & Team Dealer Summit in 2018 and 2019. In 2018, Nurre performed retail audits of 14 NSGA member sporting goods stores in the United States and Canada. NSGA members can download the guides by going to

“These reports provide excellent benchmark insights for sports retailers,” said NSGA President & CEO Matt Carlson. “The lessons in NSGA’s reports apply to all sports, whether they sell team sports, snow sports, individual sports or just sports apparel and footwear.”

The “Retail Audit Insights” report shares Nurre’s findings and addresses ways retailers can complement their sporting goods product knowledge with more functional design and purpose-driven merchandising. Some of the biggest challenges sporting goods retailers face are addressed and suggestions are given in the report’s conclusion.

All retail audits were confidential and each participant received a personalized report with suggestions on how to improve their store.

“We are glad we were able to provide this opportunity to the NSGA members who were interested to tap into the expertise of Matt Nurre,” Carlson said. “This gave our member participants some excellent individual insight and also allowed us to share an overview of sporting goods retail with all of our members.”

In “Guide to a Better Retailing Experience,” all aspects of the sporting goods retail experience are examined. Suggestions are given from the appearance of the storefront, floors, ceilings and lights to do-it-yourself merchandising in the report.

“Today’s consumers want to be part of a great retail experience,” Carlson said. “These reports give NSGA members suggestions they can put into action.”