Preliminary data from the NSGA “Sporting Goods Market in 2009” puts the average price point for athletic footwear in 2008 at $43.71, a 1.6% increase from 2007. In 2007, the average price had risen 2.1% to $43.03 versus $42.16 in 2006.

On average, males spent more on athletic footwear than females, $45.16 versus $42.75.

By age group, the 18 to 24 year olds were the big spenders, doling out $57.31 for a pair of shoes. Next were the 14 to 17 year olds, who paid an average price of $51.89. Also above the $50 price point were the 25 to 34 year olds, who paid $50.54; and the 65-and-older group, who paid $50.41.

Among males, the 18-24 year old age group produced the highest average price point, $62.78.

The 18-24 year old age group also accounted for the highest average price point among females, $52.36. They were followed by the 65-and-older age group, whose average price point was $49.54.

“Among the three largest footwear categories by dollar volume, the gym shoes/sneakers category showed the highest increase, up 4.1%,” NSGA Vice President of Information & Research Thomas B. Doyle said.  “It was followed by jogging/running shoes, up 2.8%, and walking shoes, up 1.6%.”

The information on
average shoe prices will be included in the NSGA report “The Sporting Goods
Market in 2009,” to be published by the Association in late spring. Based on a
consumer study of 80,000 U.S. households, the report summarizes 2008 retail
sales totals – in units and dollars – for 22 types of athletic and sports shoes
as well as products in more than 20 sport categories.