The NPD Group announced the launch of its Chinese Sports Footwear E-Commerce Tracking Service, covering the sales of international and domestic sports brands in China’s e-commerce channels.

The service currently delivers coverage of over 30 major sports footwear brands, including international and domestic brands in mainland China. Reporting includes sales value, sales volume, average price, channel type, store type, price band, gender, and franchise down to the item level.

NPD noted that the China sports footwear e-commerce market reached $8.9 billion in the second quarter of this year (April to June), a decline of 1 percent when compared to Q2 2020. The slight decline was due to the poor performance of key international brands, while domestic brands gained more than 10 percent market share with Anta and Li-Ning both hitting historically high sales in Q2.

“China is an important long-term market for the global sports footwear business. The NPD Group’s expansion into this area aligns with what our clients value and have come to expect from us,” said Stanley Kee, managing director, APAC, The NPD Group. “Chinese consumers continue to spend more on quality lifestyle brands and are showing no signs of slowing down, making it imperative for manufacturers and retailers alike to better understand what’s happening in the market not only today but well into the future.”

Photo courtesy LeeLine Sourcing