Novascarpa Group LLC, formerly Ryn USA, appointed Campbell White as its national sales director.
White has worked with Z-CoiL, Ryn, Tenevis and Semler shoes. His wife, Celia Tellez, owns Total Relief Footwear, a health and wellness store in Austin, Texas.
Novascarpa co-CEO Terry Stillman said the hiring comes as the Boise, ID-based firm is introducing the Joya brand to the U.S. market in 2012. Other brands include Ryn, Chung Shi and Terox.
“We have no doubt that Cam will be exceedingly instrumental in managing and protecting the Joya brand image, Joya pricing and Joya distribution for the very long term,” he said.
Co-CEO Rocco Azzarito added, “Cam’s deep strategic understanding of the independent retailer, his devotion to improving people’s lives through better footwear, and his passion and understanding of our brands truly embodies the values and vision we exude at the Novascarpa Group.”
