Nordstrom will begin stocking Lorna Jane activewear in eight of its stores in the United States, Canada, Puerto Rico and on Nordstrom.com, marking the first time an Australian activewear brand will be available at the renown department store.
“We have seen an abundance of international brands come to Australia recently and I am so proud to be able to take our Australian brand to the world and teach women in every corner of the globe about Active Living,“ said Lorna Jane Founder and CCO, Lorna Jane Clarkson. “Women around the world are finally realizing health is their most important asset and I hope this partnership with Nordstrom encourages more women to embrace Active Living and lead healthy and active lives.”
“We continue to see strong growth in our activewear business and we know our customers are always seeking new brands that reflect their active lives,” said Kristin Frossmo, Nordstrom vice president and divisional merchandise manager for Activewear. “We felt Lorna Jane was a great fit for us. We’re excited to offer fun, colorful activewear with new assortments on a regular basis. It's functional and stylish, a combination that our customers love. We're always looking for the best the market has to offer and we want to make customers feel good and give them choices, so we are happy to add Lorna Jane to our merchandise mix.”
Previously Lorna Jane product was only available in Lorna Jane stores and the company’s e-commerce site. Now, in addition to distribution in eight Nordstrom stores and Nordstrom.com, Lorna Jane is also available through wholesale relationships with the likes of Dick’s Sporting Goods and through e-commerce with Revolve Clothing, Free People and Carbon 38.
The collection will be available at the following Nordstrom locations:
- Rideau Centre, Ottawa, Ontario (since March 6)
- The Mall of San Juan, Puerto Rico (beginning March 26)
- Bellevue Square, Bellevue, Wash (April)
- Michigan Avenue, Chicago, Ill. (April)
- South Coast Plaza, Costa Mesa, Calif. (April)
- The Mall at Short Hills, Short Hills, NJ (April)
- Tysons Corner Center, McLean ,Va. (April)
- Aventura Mall, Aventura, Fla. (April)
Lorna Jane pioneered the women’s activewear category in Australia 26 years ago and now has 150 stores in Australia, 42 in the United States and stockists in 54 countries worldwide. The company plans to open about 25 new locations globally in 2015 and continuing into 2016. Some of the cities being looked at for this brand expansion include London, Paris, Berlin, Singapore, New York City, Hong Kong, Vancouver and Toronto.
In addition to these upcoming stores in Canada, Lorna Jane announced a partnership with Nordstrom and is available in the new location at Rideau Centre, Ottawa, Ontario, in addition to select store locations in the U.S. and Puerto Rico.