New Balance opened a pop-up shop in Nordstrom NYC’s store featuring NB products, events and experiences. New Balance @ The Corner will remain open through August 3.
The venue, part of an ongoing series of pop-ups and brand takeovers within Nordstrom NYC’s flagship store, will be the longest-running time for a brand to occupy the store’s first floor interior corner at 57th and Broadway.
“We’re excited to connect our customers to the rich heritage of New Balance while showcasing the vibrant culture of New York City through New Balance @ The Corner NYC,” said Olivia Kim, SVP of creative at Nordstrom. “The collaboration celebrates craftsmanship and innovation through an experiential space for customers to explore exciting product and immersive experiences.”
The pop-up opens with “Grey Days,” a month long celebration of the brand’s signature color, featuring new and classic New Balance products, with activations that center on creativity, community and movement, including sensory experience workshops co-hosted with Nordstrom and movement classes to include boxing, choreography and yoga. The shop will transition to “Found In New York” for June and July, celebrating the city’s “sights, sounds and culture.”
The corner pop-up will include monthly product drops across shoes, apparel and accessories for men, women and kids. Customers can also access limited-edition collaborations and customization opportunities available only in-store.
“As one of our longtime retailers, we’re honored to work alongside Nordstrom to bring an immersive pop-up to life at their NYC Flagship, The Corner,” said Tracy Knauer, VP of North America Marketing and DTC at New Balance. “The Corner will allow us to connect to our consumers authentically, bringing to life our unwavering commitment to quality and craft. We look forward to inviting consumers to The Corner to experience products and experiences that demonstrate New Balance at the intersection of sports and culture.”
Images courtesy Nordstrom
