Nordica announced the hiring of Joe Cavallaro as the company’s marketing and sales support specialist. Cavallaro will report directly to Sam Beck, director of marketing and communications for Nordica USA.
Cavallaro will be an integral part of Nordica USA’s in-house team working closely with its national sales force ensuring retailers, customers and the skiing community at-large have the best possible brand experience with the company and its products.
“With the addition of Joe to our team, we are strengthening our commitment to deliver robust and continual engagement with our brand’s end-users and to providing relentless and reliable support to our nationwide network of trading partners,” commented Beck.
From North Andover, MA, Cavallaro is the eldest of a family of five and embraced the sport of ski racing from a young age. His interest in skiing fed an entrepreneurial spirit to start a ski tuning business out of his parent’s garage. He successfully ran the company, with some help from his siblings, through his college years at the University of Vermont. While at UVM, Cavallaro skied for the school’s alpine and freeski club teams and studied business administration with a concentration in finance and marketing.
Cavallaro is based at Nordica’s USA Headquarters in West Lebanon, NH.
