NiteRider Technical Lighting has appointed Robin Jacoway, formerly the director of sales and marketing, to the position of executive vice president and hired Jim Boisdenghien as vice president of sales.
Jacoway has been an integral part of company planning and strategy throughout his tenure in sales and marketing and will continue to steer the marketing efforts while taking on a braoder management role that ensures smooth operations throughout NiteRider.
Boisdenghien brings 19 years of combined sales and business development experience in the bike, outdoor and dive markets. Most recently, he served as the vice president of global sales for Light and Motion Industries.
“I’m excited to be part of a talented and innovative team here at NiteRider,” declared Boisdenghien. “Maintaining the leadership position in the bike lighting category for the last 25 years is an outstanding accomplishment and testament to the team’s ability to deliver high quality, market leading design and technology.”
San Diego-based NiteRider has begun expansion into new lighting categories and Boisdenghien will oversee all new arenas as well as the cornerstone of the business bike lights.
“I couldn’t be more confident with the team we have in place,” said company founder and CEO Tom Carroll. “As we celebrate our 25th anniversary of commitment to cyclists and the bike industry, I know this leadership will ensure a successful future for NiteRider.”
