Nite Ize, Inc. has completed the acquisition of the Inka brand of writing instruments. Both brands will benefit from their combined resources. Nite Ize has a well established infrastructure with manufacturing, operations and sales distribution. With this support, Inka will have the opportunity to rapidly expand its product line and distribution.
“Greg Adelman is a brilliant designer and I am excited to have the opportunity to work with him,” said Rick Case, founder and president of Nite Ize. “I feel confident that the combination of our infrastructure and resources, along with Gregs vision will turn Inka into a worldwide brand.”
Following the acquisition, Inka will continue to operate as an independent brand under the Nite Ize family of brands. Inkas product and brand development will continue under the direction of its creator, Greg Adelman, who will join Nite Ize as Director of Design Engineering.