Nikwax hired John Horsnell for sales representation in the Upper Midwest markets, which includes North Dakota, South Dakota, Nebraska, Kansas, Missouri, Iowa, Minnesota, Upper Michigan, Wisconsin, and Illinois.

John Horsnell, founder and owner of Farther North Sales, currently represents eight lines including the newest addition, Nikwax. With 15 years experience including sales manager for American Recreational Products and BP Associates, Horsnell has represented a broad range of outdoor retail segments. He has developed relationships with hundreds of owners and buyers of retail stores with the primary goal of increasing sales and expanding business. 

“I couldn't be more excited to be working with Nikwax, the industry leader in aftercare products,” says John Horsnell. “I look forward to helping them grow their business in the Upper Midwest and to continue to offer stellar retail to support to the region.”

Nikwax maintains its leadership in the industry for effective and environmentally safe aftercare products, while being committed to innovation and sustainability. The structure of the Nikwax organization is oriented towards continuous growth, and building its sales force is essential for ongoing success and prosperity.