Outdoor industry veteran Ed Sampson has been hired by Nikwax to handle sales for the company’s southwest territory. He will cover California, Arizona, Nevada and Hawaii.

The southwest territory is crucial to the Nikwax sales strategy and holds vast potential for increased numbers given the population base and wide range of climate. Sampson is an outdoor industry veteran, with 25 years of experience in sales and retail that will ensure optimum service to existing accounts and strong relationships that will aid in opening new accounts. Sampson’s hiring marks a reunion of the Sampson/Fisher team, as both worked together to help build the La Sportiva brand to a market-leading position.

“I’m thrilled to be working with Ed again,” said Chas Fisher, president of Nikwax N.A. “He and I have a strong synergistic working relationship, and I’m confident that we’ll deliver success to the Nikwax brand.”