Nike Inc. opened a new NikeID Studio in its NikeTown store in central
London. The store follows the opening of NikeID installations in New
York, Paris and Osaka, Japan.
The London location features a touch screen in the front window of the
store where consumers will be able to design on the street before an
audience. People will be able to e-mail their designs from the touch
screen to their friends, to their home computer or purchase the design
inside at Niketown.
The screen will display a rotation of shoe designs from around the
world that have been made by consumers at nikeid.com within the past
hour. Each shoe posted will have the designer's name, the name of the
creation, their country of origin, and the time it was designed. Most
customers receive their product within two weeks of placing their order.
A select few designs from consumers will be chosen throughout the year
to be produced in limited edition quantities and sold at Niketown.
Those consumer designers will be recognized for their creations.
The new retail location expands on the NikeID offering online at
nikeid.com, where customers have been able to personalize and buy Nike
products.
