It’s hard to imagine spring matches and shorts weather in the middle of January, but NikeCourt – the company’s tennis division – is ready for warmer days.
Spanning the brand-proclaimed categories of Practice, On Court, and Off Court, the new Spring ’16 collection is a homage to both the sport and the colorways found in Melbourne, where a roster of the top tennis men’s and women’s competitors are preparing to compete in the Australian Open Tennis Championship 2016, running January 18 through 31.
Standing as its first collection of the New Year, the Spring ’16 line is really three collections bundled into one.
Practice features classic sport primary colors and is built with Dri-FIT fabrics designed to help athletes handle the high temperatures of the Australian summer.
Nick Kyrgios, Nike Challenger Premier Tennis Tank: Inspired by Australia’s beach culture, the sleeveless silhouette provides ultimate range of motion. The variegated stripes create a blur effect that mimics the heat shimmer radiating off the Australian hardcourts, which is soothed by the well vented, all-over perforated Dri-FIT fabric.
Genie Bouchard wearing Nike Premier Slam Tennis Dress, inspired by Melbourne’s famous summer heat. The mirage of haze it creates is referenced by variegated stripes that move from thin to thick.
On Court apparel for Australia introduces new silhouettes and technologies dressed in colors and stripes inspired by the tournament’s host city. Bright yellows, greens, and a poppy orange define the energy of the pieces.
The Nike Challenger Premier Tennis Tank, for instance, was inspired by Australia’s beach culture. The sleeveless silhouette provides ultimate range of motion, while variegated stripes create a blur effect that mimics heat shimmer radiating off the Australian hardcourts.
And in a thoughtful nod to post-game hours, comfortable yet stylish afterwear is also included in the Spring line’s Off Court section. Inspiration for these pieces comes from a playful place. The brand said, apparel for Melbourne honors the winners who have taken a celebratory swim in the neighboring Yarra River with dip-dye prints and waved stripes.”
Genie Bouchard gets casual in Off Court tie-dye
The full Practice, On Court, and Off Court collection is available now, DTC, with everything from shoes, skirts, sports bras, sweats, and backpacks. We’re going to take the Aussie approach and pretend it’s Summer here in the U.S.
— Photos courtesy NikeCourt
