Nike launched NikePlus Unlocks, a new membership feature in the Nike App that upgrades experiences and access by collecting and analyzing members’ shopping behavior, activity and feedback across all Nike digital and physical touch points.
Members will now have access to Nike experts on demand for personalized recommendations and an exclusive shop provides the opportunity to purchase premium members-only product, including prized collaborations and the latest innovations, with options to personalize that product.
The shop will be the only place where members can customize exclusive colorways of the new Nike ACG Mowabb iD and Nike Air Vapormax from top to bottom, or add an oversized team logo and personalized lace dubraes to the Nike Air Force 1 High NBA iD. It’s also the only place you can find the original colorway of the Nike Hyperadapt 1.0.
With the information mentioned above, Nike will set aside coveted product before its public release date. Beyond single products or multiple products, the benefit also relays invitations to exclusive services such as members-only shopping events.
Members will also have access to same-day courier delivery, priority checkout at select Nike Factory stores and extended member shopping hours beginning with New York stores. Additional NikePlus Unlocks will continue to roll out in the future.
Photo courtesy Nike
