Nike will open its third House of Innovation at the historic 79 Avenue des Champs-Élysées in Paris. The location will open on July 30.
Over four floors and some 2,400 square meters (nearly 26,000 square feet), Nike Paris, House of Innovation 002 will offer an immersive and digitally-powered end-to-end consumer journey. Like its predecessors in New York and Shanghai, House of Innovation 002will offer one of the largest assortments of Nike footwear in Europe, modular store layouts that are consistently updated and exclusive Member opportunities.
“When consumers step into Nike Paris, they will experience our largest, most digitally connected and immersive retail concept in the world,” said Heidi O’Neill, president of Consumer and Marketplace. “The strength of our digital portfolio combined with product innovation and amazing physical spaces, will connect members to the community of sport and to one-of-a-kind experiences, serving them in an incredibly personal way. We are so excited to bring Nike Paris to the city and to the world.”
Built to learn and evolve from the findings of its previous stores, the House of Innovation in Paris reinforces four areas of focus: uniting shoppers to a global community of sport, serving women with its most innovative product and services, creating more opportunities for kids to get active and designing a more seamless end-to-end consumer experience.
More details are available here.
Photo courtesy Nike
