Nike is reportedly conducting a full review of its media accounts, according to Advertising Age.
The process is in its early stages. Nike has requested information from GroupM, Omnicom Media Group, Dentsu Media, Publicis Media, IPG Mediabrands, Stagwell Media, and Havas Media. Requests for proposals are expected to begin next year.
The formal review, which includes the Nike and Jordan brands, is expected to start in early January with Nike expected to choose its partners in the Spring. R3 is said to be leading the pitch.
Nike has not run a global media review of this scale in more than a decade.
Photo courtesy Unsplash/Peter Aroner
