Nike has reinforced its commitment to the growth of women’s football by agreeing a landmark partnership with UEFA.
The three-year deal sees Nike become an official partner of UEFA Women’s Football and the match ball supplier for UEFA Women’s competitions, including the Women’s Champions League and the Women’s Euro 2021.
Women’s football has enjoyed rapid growth in profile, popularity and participation in recent years and Nike and UEFA believe that by joining forces they can help fuel this rise.
“Nike and UEFA share a common ambition, and that is for women’s football to realize its enormous potential. UEFA’s competitions represent the elite of club and international football, and through our unparalleled innovation and support of the women’s game — from grassroots to elite level — we will grow football for the next generation of female players,” says Bert Hoyt, Nike’s VP/GM EMEA.
A Nike ball will first be seen in a UEFA match when the Champions League reaches the quarter final stage in late March.
