Direct-to-consumer medical apparel brand Jaanuu announced it has hired two former executives from Nike, Inc.
Dan Alder, former global head of marketing at Nike since 2002, has been appointed chief marketing officer, and Scott Shepley, an 18 year veteran in global brand marketing at Nike, has joined Jaanuu as VP of brand marketing.
Jaanuu saw its revenue “triple from 2019 to 2020 and its apparel business more than double in revenue in 2021 to date. The company has raised $23 million from consumer-focused private equity firm Cult Capital, the Nordstrom family, Brian Lee of BAM Ventures, Ron Burkle, and others,” the brand said in a statement.
Co-founder and CEO Shaan Sethi said, “I am confident that Dan and Shep will accelerate and build upon our existing growth as we seek to expand Jaanuu’s profile among a wider group of healthcare consumers. We are in a highly fragmented category that has been bought by consumers as a commodity for generations, and in order to build a preeminent brand like Nike, it starts with putting the right people in the right seats. Both Dan and Shep are unicorn brand marketers, people leaders and vehicles of culture change. We are excited to have them lead Jaanuu to the globally iconic brand it can and will become.”
Photo courtesy Jaanuu
