Nike Inc is in final negotiations to sell its Cole Haan handbag and shoe brand to private equity firm Apax Partners, sources told Reuters. London-based Apax has teamed up with former Converse Chief Executive Jack Boys to help run Cole Haan after a takeover, according to the report.

Apax has prevailed over other private equity firms including TPG Capital Management TPG.UL and Berkshire Partners in the auction for Cole Haan, sources told The deal reportedly could raise around $500 million.