For the first time in NHL league history, advertisements appeared on the helmets worn by NHL players as the league seeks to recapture revenue lost during the pandemic, according to the Associated Press.
Last week, the Washington Capitals, New Jersey Devils and Nashville Predators became the first teams to showcase their helmet ads with each team reaching deals with the companies owning the naming rights to their respective home arenas.
The Capitals had a Capital One logo on its helmets; Devils’ players wore a Prudential logo and Predators’ players wore Bridgestone’s “B” logo on their helmets.
The ads on players’ helmets will be allowed this season on a trial basis. Predators’ Chief Revenue Officer Chris Junghans told the Associated Press, “Teams are in a big hole due to the shortened 56-game 2019/20 season.” He added, “They’re looking for valuable, real valuable, tangible assets that will help us, guys like me, make partners whole, and it needed to be valuable, it needed to be dynamic.”
Photo courtesy Nashville Predators
