Celebrating its one-year anniversary since its opening in October 2007, The NHL Powered By Reebok store at Sixth Avenue and West 47th Street in New York City is expected to more than double its projected sales figure for 2008.


“We are thrilled with how the store did during its first year,” said Anderson McNeill, head of global retail for Reebok.  “Its success is due in large part to our wonderful partnership with the NHL. Despite the current retail climate, sales figures attest to the fact that hockey fans around the world are supporting their teams.”


“Our goal going into this project was to create a living, breathing showcase for our brand and a meeting place for our fans from around the world,” said Brian Jennings, NHL EVP of marketing.  “Fan’s reception to NHL Powered By Reebok exceeded our expectations, and we will continue to work with Reebok to provide a premiere shopping experience that includes fresh products and exciting programming year-round.”


Among the facts and figures about the store and its first year are:

•           The top selling item at the NHL Powered By Reebok store were the new Reebok Edge NHL Jerseys – followed by hats, NHL collectibles and Reebok footwear

•           The 10 top selling teams at the NHL Powered By Reebok store were:

1.         New York Rangers

2.         Pittsburgh Penguins

3.         New Jersey Devils

4.         Detroit Red Wings

5.         NY Islanders

6.         Philadelphia Flyers

7.         Toronto Maple Leafs

8.         Buffalo Sabres

9.         Boston Bruins

10.       Washington Capitals

•           The store is the only U.S. retail location carrying both Sidney Crosby’s SC87 line of Reebok apparel and Alex Ovechkin’s new Ovechkin Streetwear Collection from CCM Hockey

•           New for Fall 2008, is the introduction of the Mitchell & Ness NHL Collection, featuring authentic, vintage-inspired NHL apparel 

•           The NHL Powered By Reebok store will have the widest selection of NHL Winter Classic apparel and accessories available at any retail store

•           At the NHL Powered By Reebok store, hockey fans can customize Reebok footwear with the logo of their favorite NHL team

•           The NHL Powered By Reebok store features a line of luxury NHL apparel not available anywhere else

•           Alongside the wide assortment of NHL products, the NHL Powered By Reebok store also features the latest Reebok footwear as well as Reebok Hockey equipment, Reebok Hockey apparel and Reebok performance and lifestyle apparel

•           Jerseys for all 30 NHL teams are available at the NHL Powered By Reebok store including new third jerseys for the 16 teams, which will be available after the teams unveil their alternate look this season

•           Many current and former NHL players visited the NHL Powered By Reebok store over the past year including Alex Ovechkin, Martin Brodeur, Mark Messier, and Rick Nash.

•           A number of celebrities also frequented the store in its first year, including Christie Brinkley, David Boreanaz, Thierry Henry and Will Arnett.