The National Football League (NFL) and TikTok, the destination for short-form mobile video, announced a new multi-year partnership to bring the NFL experience to TikTok’s global community.
As part of the partnership, the NFL is launching its official TikTok account, delivering content to fans across the platform’s global markets. NFL content will include uniquely packaged highlights, sideline moments, and behind-the-scenes footage. Additionally, the NFL and TikTok will partner together around a series of NFL-themed hashtag challenges, inviting members of the TikTok community to express their passion for their favorite NFL clubs and players on TikTok. The NFL and TikTok will also be partnering together on unique marketing opportunities for brands to activate around NFL content on TikTok.
The NFL and TikTok are rallying fans to join in the excitement of kickoff with the #WeReady hashtag challenge campaign. From September 3 – September 5, fans are encouraged to show their pride for their favorite team by creating their own unique TikTok videos with the #WeReady hashtag. Popular TikTok creators and NFL clubs will join fans in showing their team spirit and excitement to get “back to football” ahead of the NFL’s 100th season.
TikTok will also be celebrating the NFL’s 100th season kickoff live in Chicago on September 5. Attendees can experience TikTok in real life at Soldier Field and create their own unique TikTok videos that show their love for their favorite teams and players in an NFL-themed experience.
“Partnering with TikTok is a natural extension of our media strategy,” said Blake Stuchin, vice president, digital media business development for the NFL. “The platform reaches a fast-growing global audience of NFL fans and future fans. The NFL programming and hashtag challenges are a perfect way to kick off the NFL’s 100th season – with fun, new content that will entertain fans and invites them to celebrate their NFL fandom in a way that’s authentic to the unique experience of TikTok.”
“We’re thrilled to partner with a powerhouse in the sports industry like the NFL to bring new life and a fresh perspective to the sports entertainment experience,” said Mayan Scharf, global partnerships, TikTok. “TikTok is a destination where fans can feel like they are a part of the team and we look forward to showcasing content from the NFL that is exciting, authentic and surprising to TikTok community.”
